Investor Database Guide for Startup Fundraising
Use an investor database properly: stage fit, sector fit, geography, ticket size, thesis relevance, and why more names is not the goal.
- What should an investor database include? At minimum: fund or investor name, stage focus, sector focus, geography, ticket size, investor type, thesis notes, and enough context to judge fit.
- Should founders email every investor in a database? No. That is usually counterproductive. The best use is filtering and sequencing the most relevant targets.
- What makes an investor database bad? Stale data, weak filters, unclear investor type, no ticket-size information, no geography logic, no thesis context, and no way to explain why a target fits the company.